At the “White Elk”, our values are the foundation of everything we do. We believe in spreading hope and elegance through our products and services, offering a glimpse into a brighter future. Our commitment to smart elegance means we strive for excellence in both style and substance, ensuring you not only look your best but also feel your best. We celebrate distinctiveness, embracing the unique qualities that make you who you are. Together, these values guide us in providing you with exceptional experiences and products that inspire confidence and bring out the extraordinary in every individual of our beloved community.

Chic and timeless styles in the old Egyptian/French cultures that was dominating the last decade are our main inspiration as we are willing to bring back this lifestyle and behavior for any price. Our mission here is consisted of rebuilding this superior identity.

Our main mission is divided into two goals:

1. To generalize the adoption of a posh and smart lifestyle in Egypt, similar to the end of the 20th century.
2. To create a close-knit community based on healthy manners and lifestyle; sharing ideas for personal growth and enjoying life through events and parties.